Managing road safety
Road safety education and training
We support a wide range of road safety training and education programmes to encourage safe use of the roads by all groups of road users.
Some of these education initiatives are targeted at groups identified as being at particular risk, or ‘vulnerable road users’, such as:
- children
- elderly people
- cyclists
- motorcyclists
- young or inexperienced drivers
Publicity campaigns using a variety of media, together with publicity events are also used when appropriate to reach larger groups of road users.
Early years (0-5 years)
We work in partnership with health professionals and early years settings to provide information and advice for new parents, carers and staff regarding in-car safety and general road safety for very young children.
For further information about car seats, visit the Child Seat Safety website.
Primary years (5-11 years)
We offer National Standard cycle training (Bikeability) to all primary schools in Swindon, and can give advice on appropriate resources and topics for Key Stage 1 and 2 children to help them learn basic skills and rules for using the roads.
For teaching resources for this age group see the Think Direct - Key Stage 1 website and the Think Direct - Key Stage 2 website
Lower secondary – Key Stage 3 (11-14 years)
The transition phase from primary to secondary school is a key time for young people as they make more independent journeys. It is a peak age for casualties, particularly for pedestrians, and education for this age group focuses on risk-taking behaviour and its consequences, peer pressure and distractions such as mobile phones.
For teaching resources for this age group see the Think Direct - Key Stage 3 website
Upper secondary – Key Stage 4 (14-16 years)
Young people at this stage are usually much more independent and may be starting to travel as passengers with young drivers, or learning to ride mopeds. Topics for this age group help students to develop strategies for dealing with risks and using positive peer pressure to keep themselves and those around them safe.
For teaching resources for this age group see the Think Direct - Key Stage 4 website